Binance Partners with MovableAD for Global Expansion and Risk Control
2025-12-25 14:34:01
In the increasingly competitive digital asset market, leading trading platforms must navigate evolving regulations while driving sustainable growth among high-quality users. With a global landscape full of opportunity and risk, precise user targeting, effective risk management, and conversion performance now define marketing success.
As the world’s leading crypto trading platform by volume, Binance remains committed to secure and reliable experiences for users worldwide. To balance global user growth with business goals, Binance partnered with MovableAD, using risk-first and conversion-led precision marketing to pursue a scalable path to high-quality, secure growth.
1. Product Overview and Key Challenges
Binance offers over 500 cryptoassets, flexible payment options, and a wide range of earning products, supported by a $1 billion Secure Asset Fund for Users (SAFU) and a multi-layered compliance system. Despite these advantages, Binance faces three key global growth challenges: ensuring user authenticity in marketing through effective risk control and compliance, guiding users efficiently from app installation to first transaction, and boosting user lifetime value while controlling costs to achieve scalable, profitable growth.
As a result, Binance and MovableAD have focused on two key performance indicators: Keeping the fraud rate under 10% and Increasing the install to FTD to over 4%.
2.Marketing Strategy and Performance Results
Based on Binance's business characteristics and growth objectives, MovableAD developed a “Risk Control + Precise Targeting + Deep Operations” growth solution. This integrated approach systematically optimizes the user experience at every stage, from traffic screening to value conversion.
Precise Targeting and Preemptive Risk Control
To ensure high-quality user acquisition, MovableAD implemented a multi-layered risk control system, using precise interest-based targeting to reach users knowledgeable in cryptocurrency and digital assets. This creates a "brand-safe" audience while dynamically excluding high-risk regions and abnormal device traffic for effective filtering at the front end.
Deploying a Risk Control System to Strengthen Registration and Deposit Security
To combat fake registrations and fraudulent deposits, MovableAD partnered with Binance to implement an end-to-end intelligent risk control system, integrating both MovableAD’s and Binance’s risk rules. Multi-layered verification ensures comprehensive monitoring from traffic entry to core trading actions.
Tiered Incentive System: Boosting Core Conversion Rates
MovableAD designed a tiered incentive strategy to guide new users from registration to first deposit and transaction. Clear interfaces, multi-tier rewards, timely push notifications, and targeted remarketing reduce decision-making barriers and drive users through the full process—install, deposit, trade.
Thanks to these effective strategies, MovableAD helped Binance achieve significant improvements in core conversion metrics:
● Fraud rate maintained below 10%
● KYC (registration to first trade rate) Increased to over 10%
● ROI exceeded 12%
● Install to FTD reached over 4%
This collaboration has created a positive feedback loop of growth and security for Binance. By implementing preemptive risk control and precise operations, the platform not only achieved its core goals but also laid a solid foundation for long-term, stable development with a high-quality user base.
3. Conclusion
This collaboration highlights the importance of risk control and user insights for growth in the global digital asset market. MovableAD’s approach has helped Binance achieve sustainable, high-quality user growth.
Going forward, MovableAD will enhance its fintech and crypto marketing expertise, using tech and data to help platforms build secure, efficient growth engines.
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