As the global Web3 wave accelerates, demand for secure digital asset tools rises, intensifying competition. Regional differences in user habits create challenges in market expansion, with new user activation and conversion being key.

 

Bitget Wallet, a leader in decentralized Web3 wallets with over 80 million users and support for 130+ blockchains, aims to expand globally. To boost growth in Southeast Asia, the Middle East, Japan, and Taiwan, Bitget Wallet has partnered with MovableAD, utilizing targeted mobile marketing strategies to tackle regional challenges.

 

1.Product Overview and Key Challenges

 

Bitget Wallet offers one-stop asset management servicesswaps, market insights, Launchpad, DApp browser, earn, and payment solutions.  The app has also set up a $300 million user protection fund, ensuring the highest level of security for users' assets. However, achieving efficient growth in target regions remains a challenge due to fierce competition, varying regional preferences, and complex conversion pathways.

 

Therefore, the core objective of this partnership is to not only drive large-scale installs under the CPA model but also focus on encouraging users to complete key activation actions and ultimately achieve on-chain transaction conversions, thereby prioritizing high-quality user growth.

 

2.Marketing Strategy and Performance Results

 

Considering Bitget Wallet’s product features, regional market differences, and promotional goals, MovableAD developed a three-pronged strategy: "Regional Adaptation + Precision Targeting + Data-Driven Optimization." Leveraging proven CPA model operations, MovableAD implemented a comprehensive tracking system to monitor the entire user journey—from click and install to activation and transaction—ensuring real-time performance insights.

 

With a scientifically driven promotional approach and efficient execution, Bitget Wallet achieved impressive results in its cross-regional campaign, surpassing industry averages:

 

● User activation rate exceeded 90%

● Transaction conversion rate reached 10%+

 

3. Conclusion

 

This partnership not only demonstrates MovableAD’s expertise in managing cross-regional campaigns with high conversion demands but also lays a strong foundation for Bitget Wallet's continued growth in overseas markets. Moving forward, MovableAD will continue to refine its marketing model and explore more diverse promotional approaches to help brands achieve even greater breakthroughs in the global digital asset wallet market.