![](https://myshoplus.zhizh.com/shoplus/202203231108522120.png)
产品覆盖移动广告效果监测、广告防作弊、广告素材分析、广告智能投放、A/B测试等领域,构建起贯穿移动广告投放全生命周期的营销体系。
1、全栈专业服务
2、洞察海外市场
3、覆盖电商、游戏、工具等多种产品
4、丰富的全球化流量资源
![](https://myshoplus.zhizh.com/shoplus/202203231107523513.png)
根据产品需求定制投放方案和本土化传播策略
![](https://myshoplus.zhizh.com/shoplus/202203231107343052.png)
智能投放系统精准触达高效实现营销转化目标
![](https://myshoplus.zhizh.com/shoplus/202203231107051549.png)
根据不同素材表现进行优化提升ROI
![](https://myshoplus.zhizh.com/shoplus/202203231106364222.png)
500万+直签网红资源定制化内容私域变现
![](https://myshoplus.zhizh.com/shoplus/202203231733433056.png)
![](https://myshoplus.zhizh.com/shoplus/202204021332361169.png)
![](https://myshoplus.zhizh.com/shoplus/202204061056002194.png)
![](https://myshoplus.zhizh.com/shoplus/202204061109261591.png)
![](https://myshoplus.zhizh.com/shoplus/202204061112043094.png)
![](https://myshoplus.zhizh.com/shoplus/202204061116389317.png)
![](https://myshoplus.zhizh.com/shoplus/202204061114332746.png)
![](https://myshoplus.zhizh.com/shoplus/202204061116185709.png)
嵌入在APP页面中相对固定位置的版面,是最早采用,最常见的一种广告形式,一般在APP界面顶部和底部。
应用商店内会列出可供用户完成的多项“任务”来换取应用内奖励,用户完成任务获得对应的积分奖励。
在用户做出相应的操作(如开启、暂停、过关、跳转、退出)后,弹出的以图片、视频等为表现形式的半屏或全屏广告。
常见布局为瀑布流和Icon,利用激励的方式让用户接受广告或做出指定行为,比如下载APP、观看视频等。
出现于有内容产出的APP,是与APP的日常内容(如资讯、动态、图片、视频)融为一体的广告形式。
![next](https://myshoplus.zhizh.com/shoplus/202203231951553960.png)
![next](https://myshoplus.zhizh.com/shoplus/202203231951553960.png)
![next](https://myshoplus.zhizh.com/shoplus/202203231938035506.png)
![next](https://myshoplus.zhizh.com/shoplus/202203231938292322.png)
![next](https://myshoplus.zhizh.com/shoplus/202203231938035506.png)
![next](https://myshoplus.zhizh.com/shoplus/202203231938292322.png)
![](https://myshoplus.zhizh.com/shoplus/202204071653505324.png)
挑战:需要提高APP在欧洲潜在用户中的曝光,扩大消费群体
投放地区:意大利、西班牙、英国、卢森堡
推广策略:根据当地消费者画像洞察,制定多应用商店渠道高转化投放方案,大数据测试定位受众,投放精准关键词
![](https://myshoplus.zhizh.com/shoplus/202204071650131462.png)
挑战:需要将曝光度扩展到东南亚和港澳台地区,获取高质量用户
投放地区:中国台湾、香港、澳门、新加坡、马来西亚
推广策略:通过提高关键词覆盖率,提高获客率。同时优化创意素材,根据用户画像进行精准投放
![](https://myshoplus.zhizh.com/shoplus/202204071647522562.png)
挑战:将获客范围扩展至东南亚,需要提升APP曝光和吸引三国爱好者
投放地区:中国台湾、香港、澳门、新加坡、马来西亚
解决方案:调高了效果最佳的关键词出价,从而增加了安装次数。同时根据用户画像精准定位受众类型,使用渠道白名单
![](https://myshoplus.zhizh.com/shoplus/202204071644162978.png)
挑战:需要在预算有限的情况下,在中东市场中快速提升APP曝光
投放地区:土耳其、埃及、沙特、以色列、科威特
解决方案:根据受众细分,例如性别、年龄范围和地理位置,精准定位受众类型。同时用不同广告变体优化效果,提高点击率
![rakuten](https://myshoplus.zhizh.com/shoplus/202203241455465877.png)
![aliexpress](https://myshoplus.zhizh.com/shoplus/202203241456091173.png)
![amazon](https://myshoplus.zhizh.com/shoplus/202203241456293273.png)
![wish](https://myshoplus.zhizh.com/shoplus/202203241456493850.png)
![17live](https://myshoplus.zhizh.com/shoplus/202203241457111029.png)
![kwai](https://myshoplus.zhizh.com/shoplus/202203241457367893.png)
![bigolive](https://myshoplus.zhizh.com/shoplus/202203241457553198.png)
![tango](https://myshoplus.zhizh.com/shoplus/202203241458159999.png)
![titok](https://myshoplus.zhizh.com/shoplus/202203241458382103.png)
![softstar](https://myshoplus.zhizh.com/shoplus/202203241459029582.png)
![garena](https://myshoplus.zhizh.com/shoplus/202203241459353156.png)
![zynga](https://myshoplus.zhizh.com/shoplus/202203241459561182.png)
![nexon](https://myshoplus.zhizh.com/shoplus/202203241500166462.png)
![springgame](https://myshoplus.zhizh.com/shoplus/202203241500419198.png)
![newborntaone](https://myshoplus.zhizh.com/shoplus/202203241505584479.png)