As the U.S. sports betting market continues to grow, major events like the NFL and NBA have become key battlegrounds for platforms. While players’ demand for real-time betting and quick wagers continues to rise, new products aiming to capture users quickly during the season must strike a precise balance between event targeting, optimizing the betting experience, and managing regulatory risks.

 

Fanatics Sportsbook & Casino, developed by FBG Enterprises Opco, holds significant potential due to its comprehensive, fast, and real-time sports betting features. In its promotional efforts, Fanatics Sportsbook & Casino partnered deeply with MovableAD, leveraging refined user insights and ads optimization to successfully increase both the scale and quality of its user base.

 

1. Product Overview and Key Challenges

 

As an integrated platform offering both sports betting and casino experiences, Fanatics Sportsbook & Casino is committed to providing secure and convenient online gambling services. Despite its competitive edge in event coverage and betting experience, the platform faced key challenges at the promotion stage: how to reach high-potential sports betting users within strict compliance frameworks, and how to expand the user base while controlling ad fraud rates and improving CRM valid FTD. To address these multifaceted needs, MovableAD developed a growth strategy driven by data.

 

2. Marketing Strategy and Performance Results

 

MovableAD, with its deep understanding of the psychology and decision-making behaviors of betting users, designed a growth strategy focused on the entire user journey: awareness – conversion – retention. This strategy enabled Fanatics Sportsbook & Casino to acquire high-quality users.

 

Enhancing Perceived Value and Lowering Decision Barriers

Given users' sensitivity to low cashback rates, MovableAD redefined cashback as "free funds" and created intuitive messaging like "Deposit $20 to get extra funds," which effectively lowered the barrier to participation. Additionally, promoting “Deposit $20 and immediately get up to $0.4 cashback” clearly communicated the benefits, boosting user conversion willingness.

 

Reaching High-Potential Audiences and Optimizing Conversion Paths

Leveraging interest and behavioral data, MovableAD focused on targeting high-potential audiences such as sports fans and entertainment gamers, using differentiated creative messaging to ensure the ad content resonated with users'preferences.

 

Increase User Retention and Lifetime Value

Leveraging first-deposit user data, MovableAD established a personalized retention system, segmenting users based on deposit amounts and betting preferences. Automated system push notifications with tailored offers at key points in the user journey effectively encouraged re-deposits and active participation, unlocking continuous user value.

 

With the systematic support of MovableAD, Fanatics Sportsbook & Casino achieved significant growth:

 

● Cashback rate reaches 1-2%

● Minimum deposit is $20 

 

3. Conclusion

 

MovableAD’s deep insights into betting user decision paths and behavioral characteristics have enabled Fanatics Sportsbook & Casino to achieve sustainable growth with both quality and quantity in a highly competitive market. Moving forward, we will continue to leverage data-driven strategies and intelligent ad targeting to help more financial and entertainment products achieve efficient breakthroughs and long-term value returns in global markets.