As cryptocurrency adoption continues to expand globally, Western markets such as the United Kingdom, the United States, France, and Germany remain among the most mature—and most tightly regulated—regions for digital asset trading. User acquisition in these markets requires more than scale; platforms must ensure user authenticity, transaction validity, and risk control, while maintaining measurable performance under CPA-based models.

 

Kraken, a globally recognized cryptocurrency exchange, partnered with MovableAD to expand its user base across these key markets while maintaining strict standards for traffic quality, fraud prevention, and conversion efficiency.

 

1. Product Overview and Key Challenges

 

Founded in 2011 and headquartered in San Francisco, Kraken is one of the world’s leading cryptocurrency exchanges, offering secure trading services for Bitcoin, Ethereum, and a wide range of digital assets. Known for its strong emphasis on security and compliance, Kraken operates in highly regulated environments where user quality is critical.

 

During its expansion across Western markets, Kraken faced several key challenges: ensuring newly acquired users demonstrated genuine interest in fintech and crypto investing; controlling fraud and invalid activity throughout the registration and funding process; and improving core funnel performance from install to first-time deposit (FTD) and initial trading activity—all while keeping acquisition costs predictable under a CPA model.

 

Building a closed-loop path from installation → registration → funding → trading, with verified user behavior at every stage, was the primary objective of this collaboration.

 

2. Marketing Strategy and Performance Results

 

MovableAD designed a performance strategy centered on traffic authenticity, risk management, and core behavioral conversion. Through precise audience targeting and exclusion mechanisms, the campaign focused exclusively on users with demonstrated interest in fintech and investment, forming a brand-safe traffic pool that reduced low-intent exposure.

 

Advanced fraud detection systems and multi-layer monitoring rules were implemented to continuously validate registration and deposit behavior. In parallel, step-based incentive structures were introduced to guide users through the full conversion funnel—from app install to minimum deposit and first trade—helping improve downstream engagement and transaction completion rates.

 

With continuous optimization and strict quality controls in place, the Kraken campaign delivered stable and compliant results across Western markets:

 

● Minimum deposit: $10

● Fraud rate maintained below 30%

● Effective conversion rate stabilized between 0.5% and 1%

 

The campaign successfully balanced user scale with quality assurance, creating a reliable foundation for long-term growth.

 

3. Conclusion

 

With deep expertise in fintech and crypto user acquisition, as well as strong capabilities in fraud control and data-driven optimization, MovableAD successfully supported Kraken’s expansion across highly regulated Western markets. Moving forward, we remain committed to helping financial and Web3 platforms achieve sustainable, high-quality growth through compliant, performance-focused global marketing solutions.