As the global anime-style mobile game market continues to expand, competition within the action RPG segment has intensified. While player interest in “light-action combat + roguelike random builds” remains high, new titles must balance exposure, creative expression, localization, and conversion efficiency to stand out during the crucial launch window.

 

Developed by Yostar Network, the anime-style light-action RPG Stella Sora demonstrates strong market potential through its unique art style and gameplay depth. To break through across multiple key markets and enhance early monetization performance, Yostar partnered with MovableAD for a multi-region launch campaign.

 

1. Product Overview & Key Challenges

 

Stella Sora centers on top-down light-action combat combined with roguelike elements, inviting players to explore and battle through a mysterious star tower. The game features Japanese cel-shaded visuals, “soft-moe” character designs, Live2D animations, and four-panel comic-style storytelling—all contributing to a relaxing and charming anime atmosphere.

 

During launch, the title faced two primary challenges:

 

● generating rapid visibility across multiple regions to establish strong initial awareness;

 

● effectively showcasing the game’s character appeal, action feedback, and roguelike build variety through creatives to improve CTR, CVR, and early-stage monetization.

 

With these goals in mind, the team sought MovableAD’s multi-region advertising capabilities and optimization expertise to maximize reach and conversion efficiency on day one.

 

2. Launch Strategy & Performance

 

To support Stella Sora’s global launch needs, MovableAD leveraged multi-region user interest models and crafted differentiated creative directions aligned with the game’s art style and combat rhythm. Through real-time data monitoring and tactical pacing adjustments, the campaign ensured rapid exposure to high-intent anime RPG audiences and optimized overall conversion efficiency on launch day.

 

Thanks to coordinated regional coverage and efficient media optimization, Stella Sora achieved impressive performance on day one:

 

●1,000+ new users on launch day

●15% day-one payer rate

 

Across all targeted regions, the campaign delivered stable user quality, with click-through and install-conversion rates exceeding category benchmarks for new anime-style RPG titles.

 

3. Conclusion

 

With deep insight into multi-regional anime-game user preferences and strong expertise in data-driven advertising, MovableAD successfully supported Stella Sora in achieving both scalable exposure and high-quality growth during its launch phase. Looking ahead, we remain committed to empowering global game expansion through technology and creativity—helping more titles secure early-stage market traction and extend their long-term influence.